May 2026
Best Branded Query Tracking Tools for AI Search in 2026
Your competitors are showing up in ChatGPT responses. You don't know if you are. Your SEO metrics look stable, but you can feel the shift users are getting answers from...
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January 2024
List of Best Technical SEO tools
Technical SEO is a broad niche that continues to evolve. To help you easily navigate through technical SEO challenges, I’m sharing a crucial part of my personal toolbox in this article. Many online lists highlight Ahrefs, SEMrush, and other popular tools. Assuming you already know them, I’ll focus on less common choices. Tools for checking […]
December 2023
October Spam Update targeted indexing and traffic
A few years ago, I noticed a significant change in the SEO visibility of Giphy.com, a widely-used meme website, during one of Google’s core updates. Giphy experienced a drastic 90% drop in SEO visibility, which was a clear indication that drops in traffic during core updates might be closely tied to these updates. In this […]
October 2023
New features of ZipTie.dev
I would like to share some exciting news with you! At ZipTie.dev we are going to introduce some really great features that we plan to implement later this month And best of all, ZipTie.dev will no longer be only a tool for checking indexing problems, we are going much further to help you diagnose your […]
July 2023
Twitter SEO problems – conspiracy or consequence?
Recently, Twitter.com faced a significant decline of 30% in their SEO traffic, as estimated by Sistrix. Twitter no longer ranks in Google for many prominent keywords, including “Trump”, “Yankees”, or “Jennifer Lopez”. The potential cause behind this issue is rather straightforward. The Cause: Restricting Googlebot’s Activity Twitter’s CEO, Elon Musk, made an announcement expressing their […]
June 2023
7 deadly sins of Google 2.0
Google is experimenting with the Search Generative Experience (SGE). Currently, access is limited to beta-testers. However, if it becomes global, we can undoubtedly call it the biggest change in Google’s history. Nevertheless, it comes with significant problems. This article is an open letter highlighting the key issues and calls for fair and professional practices from […]
June 2023
10 things you should know about Google’s Search Generative Experience
The emergence of Artificial Intelligence (A.I.) has the SEO world abuzz about all the implications this has for technology, and what this means for the overall human race. From improving efficiencies tenfold, to helping assist in the creation of new ideas and new directions, the implications of artificial intelligence are numerous and spellbinding. As positive […]
June 2023
The Pitfalls of Dynamic Rendering: How Disqus.com Lost 90% of Traffic
A few years ago, in 2018, I noticed a significant decline in traffic for Disqus.com, a website for a popular commenting plugin. Intriguingly, this drop coincided with Google’s March 2018 update. They haven’t recovered since then. However, they could implement a simple fix to get back on track. A Misguided Recovery Effort You might assume […]
June 2023
The Hidden Risk of Low-Quality Content
In an article I wrote a while ago, I explored why Giphy.com lost a whopping 90% of its traffic. The diagnosis was clear: Google detected a significant portion of low-quality content on the website. As a result, this section was deindexed, leading to a significant drop in traffic. Now, let’s delve into how this process […]
June 2023
Why getting indexed is so difficult
Google doesn’t index all content on the internet. With limited resources and an ever-growing amount of online content, Googlebot can only crawl and index a small fraction of it. To quote Google’s blog: “Google has a finite number of resources, so when faced with the nearly-infinite quantity of content that’s available online, Googlebot is only […]
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