October 2025
The AI Success Score: A Simple Way to Measure Your AI Visibility
For years, SEO specialists measured online success through Google rankings, clicks, and impressions. But the game has changed.
All articles
July 2023
Twitter SEO problems – conspiracy or consequence?
Recently, Twitter.com faced a significant decline of 30% in their SEO traffic, as estimated by Sistrix. Twitter no longer ranks in Google for many prominent keywords, including “Trump”, “Yankees”, or “Jennifer Lopez”. The potential cause behind this issue is rather straightforward. The Cause: Restricting Googlebot’s Activity Twitter’s CEO, Elon Musk, made an announcement expressing their […]
June 2023
7 deadly sins of Google 2.0
Google is experimenting with the Search Generative Experience (SGE). Currently, access is limited to beta-testers. However, if it becomes global, we can undoubtedly call it the biggest change in Google’s history. Nevertheless, it comes with significant problems. This article is an open letter highlighting the key issues and calls for fair and professional practices from […]
June 2023
10 things you should know about Google’s Search Generative Experience
The emergence of Artificial Intelligence (A.I.) has the SEO world abuzz about all the implications this has for technology, and what this means for the overall human race. From improving efficiencies tenfold, to helping assist in the creation of new ideas and new directions, the implications of artificial intelligence are numerous and spellbinding. As positive […]
June 2023
The Pitfalls of Dynamic Rendering: How Disqus.com Lost 90% of Traffic
A few years ago, in 2018, I noticed a significant decline in traffic for Disqus.com, a website for a popular commenting plugin. Intriguingly, this drop coincided with Google’s March 2018 update. They haven’t recovered since then. However, they could implement a simple fix to get back on track. A Misguided Recovery Effort You might assume […]
June 2023
The Hidden Risk of Low-Quality Content
In an article I wrote a while ago, I explored why Giphy.com lost a whopping 90% of its traffic. The diagnosis was clear: Google detected a significant portion of low-quality content on the website. As a result, this section was deindexed, leading to a significant drop in traffic. Now, let’s delve into how this process […]
June 2023
Why getting indexed is so difficult
Google doesn’t index all content on the internet. With limited resources and an ever-growing amount of online content, Googlebot can only crawl and index a small fraction of it. To quote Google’s blog: “Google has a finite number of resources, so when faced with the nearly-infinite quantity of content that’s available online, Googlebot is only […]
June 2023
ZipTie.dev Main Features: Your AI Search Monitoring Solution
Ziptie.dev has evolved from a technical SEO tool into one of the most comprehensive AI search monitoring and optimization platforms available today. This guide walks you through ZipTie’s key features and discusses how to use them to improve your brand’s visibility in AI-powered search engines. Understanding Your AI Search Performance at a Glance Getting started […]
June 2023
Fixing “Discovered – currently not indexed” in Google Search Console
“Discovered – Currently not indexed” is a common issue in Google Search Console. It means Google knows about your page through links or via a sitemap, but hasn’t visited it yet. This article explains why this happens and provides solutions. Four reasons for “Discovered – currently not indexed” There are four reasons for “Discovered – […]
June 2023
Google Search Console is not enough to solve your indexing problems
People frequently ask us about the differences between ZipTie.dev and the indexing reports provided by Google Search Console (GSC). While GSC is a useful tool, it has limitations that can make it challenging to use for certain tasks. Here are five ways in which GSC might fall short: GSC Doesn’t Show all Unindexed URLs GSC’s […]
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