ZipTie had one of the biggest updates in its history. ZipTie can now measure the success of your business in the most popular AI Search Engines:
- Google AI Overviews
- ChatGPT
- Perplexity
Tracking AI search success is based on a different set of metrics than SEO metrics we used to track.
In particular, brand mentions are becoming much more important. That’s why we track whether AI search engines mention your brand, and if so, if it’s in a positive way.
ZIpTie also helps you prioritize which queries you would need to optimize for.
Checking your AI search success
Multiple brands now struggle to measure their AI search performance.
Now you can use ZipTie to track your AI search performance across the three most popular AI search engines.
It’s pretty easy, you just enter a list of queries that are relevant to your business (or use our query generator), and ZipTie will check them and generate a report.
In the screencap below we can see an AI success score of 61%.
To calculate the AI success score, we take into consideration the 3 most important metrics: brand mentions, brand sentiment and website citations.
You can then narrow down your analysis to see in which AI engines you are successful and in which you’re not.
Understanding the differences between your success score in ChatGPT, Perplexity and AI Overviews is important because while these AI search engines are similar to some extent, there are some differences.
For instance, Google AI overviews seem to be more reserved when giving opinions and preferences, while ChatGPT and Perplexity try to be more personable.
I will be covering differences between various AI search engines in future articles.
Analyzing the competition
Using ZipTie, you can easily identify your main competitors in AI search results. The tool shows you who’s performing well overall, and which competitors are succeeding on specific AI search engines.
By studying the strategies of top performers, you can adopt their successful approaches to improve your own website’s performance.
Smart prioritization
It’s easy to get overwhelmed by the data. AI Overviews, ChatGPT, Perplexity, multiple metrics, multiple queries…
Which queries to optimize for?
That’s why we try to make it as straightforward as possible.
For every query we present an AI Success score. This is a combined measurement on how successful you are in all major AI Search engines.
Help with optimization
There are two metrics of AI success:
- if your brand is mentioned in an AI answer (this way you are more visible)
- If your brand is used as a source (this way you are more visible in AI search as well as influencing the way people see the answer).
To make it extremely easy for you to decide which queries you need to optimize for, we mark them in the queries table with these two labels:
- Aim for citations – this way you boost visibility and shape the narrative
- Aim for mentions – by increasing brand mentions in AI answers you improve your brand visibility
We will publish some guides on how to optimize for citations and mentions but this is a perfect foundation for you to start optimizing for AI search.
New Query Generator Feature
We noticed that our clients struggled with deciding which queries they should check.
That’s why we built our assistant.
There are 3 options you can follow:
- You can use our generator. You just type the URL of your brand, service, or blogpost.
Then ZipTie will generate a list of queries.
- You can import queries from Google Search Console.
- And of course, you can type the queries on your own.
This major update provides everything you need to succeed in the new AI search landscape.
Wrapping Up
ZipTie’s latest update transforms how you track success in AI search engines.
Now you can measure your performance across Google AI Overviews, ChatGPT, and Perplexity all in one place.
With our new AI Success Score, you’ll know exactly where you stand based on brand mentions, sentiment, and website citations.
Try ZipTie today!
AI is the revolution.
ZipTie is the solution.
Getting started is easy – use our new query generator, import from Google Search Console, or enter your own queries.
Try ZipTie free for 14 days and discover all our latest features! The trial gives you access to everything we offer (with the exception of GSC integration).
Already a ZipTie customer? You’re welcome to stay on your current plan, keeping your existing pricing while continuing to monitor AI Overviews.
Ready for tracking ChatGPT and Perplexiy? Upgrade to our new pricing plans to access our expanded capabilities. We’ve had to adjust our prices to accommodate these powerful new features.
Jump in and start using these new features today!
