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Should we care about Google AI Mode?

May 2025

Should we care about Google AI Mode?

Google just dropped some big news at their yearly Google I/O conference – AI Mode is now rolling out to everyone in the US without having to opt in. This has a lot of people asking: should we really care about this? In short, yes – but there’s more to the story. How Google AI […]

ZipTie tracks AI Overviews, ChatGPT and Perplexity 

May 2025

ZipTie tracks AI Overviews, ChatGPT and Perplexity 

Measuring AI search performance requires completely different metrics than traditional SEO - brand mentions and sentiment now matter as much as citations, but most businesses have no way to track these across multiple platforms. ZipTie now monitors your performance across Google AI Overviews, ChatGPT, and Perplexity simultaneously, providing a single AI Success Score based on whether these engines mention your brand, cite your content, and discuss you positively. This update includes an intelligent query generator and clear prioritization showing exactly which queries need optimization for citations versus mentions, eliminating the guesswork from AI search strategy.

Entering the revolution of AI Search Engines

April 2025

Entering the revolution of AI Search Engines

AI-powered search engines are changing how we find information online. It’s no longer some toys for geeks. Gartner predicts AI search will capture 25% of the traditional search market by the end of 2025. What is happening now is the rapid development of AI search engines OpenAI recently launched an AI search engine called SearchGPT (with the cooperation of Bing!) Google is expanding AI-generated summaries to over 100 countries. Plus, just a few days ago, there was news that Meta (Facebook owner) is working on their search engine.

Are Google AI Overviews common in the United Kingdom?

March 2025

Are Google AI Overviews common in the United Kingdom?

ZipTie just rolled out AI Overviews monitoring to seven new countries – the UK, Australia, Canada, India, Brazil, Japan, and Singapore. This got me wondering: how often do these AI Overviews actually pop up in the UK compared to other places? Since AI Overviews can totally change how people interact with search results, it’s worth […]

ZipTie can now track AI Overviews in the UK + 7 more countries

March 2025

ZipTie can now track AI Overviews in the UK + 7 more countries

ZipTie.dev is now able to track Google AI in multiple countries, including the UK. This means ZipTie is the first tool that can effectively track AI Overviews in multiple countries. List of supported countries  ZipTie can track visibility in AI Overviews in the following countries: Need tracking in a country not yet on our list? […]

How AI Overviews will affect publishers 

December 2024

How AI Overviews will affect publishers 

Google has massively changed the publishing landscape over recent months, due to AI Overviews. Let’s take the example of the query: “best bedtime snacks”. In the past, Google users would likely click on the first result, which is an article on Healthline.com, read or skim it, then some of them would click on ads, in […]

State Of AI Overviews. 5 Disruptions Found After Analyzing 500k Queries

December 2024

State Of AI Overviews. 5 Disruptions Found After Analyzing 500k Queries

Google AI Overviews is the most controversial and anxiety-provoking change in search.  It is already a top focal point for businesses relying on organic search. We have seen quick adoption of an AI search experience, resulting in the quick rollout of AI Overview, even expanding to 100 other countries and territories recently.  With so much […]

Entering the revolution of AI Search Engines

November 2024

Entering the revolution of AI Search Engines

AI-powered search engines are changing how we find information online.  It’s no longer some toys for geeks.  Gartner predicts AI search will capture 25% of the traditional search market by the end of 2025. What is happening now is the rapid development of AI search engines Plus, just a few days ago, there was news […]

How AI Overviews Will Affect YMYL Queries

October 2024

How AI Overviews Will Affect YMYL Queries

I recently explored how AI Overviews impact keywords related to “Your Money, Your Life” (YMYL) queries.  Specifically, I focused on how frequently AI Overviews appear for questions, such as “Which car has the highest safety rating?” I examined several important life and financial topics: customer rights, car safety rankings, and medical issues such as heart […]

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