With Google AI Overviews, ChatGPT, and Perplexity dominating how people find information, traditional Google rankings only tell part of the story. Today, success means being mentioned, referenced, and cited by AI chatbots.
ZipTie, a specialized AI search monitoring tool, has developed metrics to track exactly that – your brand’s visibility across multiple AI-generated responses.
What Is the AI Success Score?
The AI Success Score is ZipTie’s solution for measuring your performance across major AI platforms: AI Overviews, ChatGPT, and Perplexity.
It’s a single, clear number that shows how well your business appears in AI search results – and more importantly, where to focus your efforts for maximum impact.
One Score Across Three Major Platforms
Instead of developing different signals from different AI tools, ZipTie’s AI Success Score provides unified performance tracking across:
- Google AI Overviews
- ChatGPT
- Perplexity
This consolidated view makes it easy to see how your business performs in AI answers.
What Does the Score Measure?
ZipTie’s AI Success Score evaluates three key elements of AI search performance:
1. Brand Mentions
How often do AI tools mention your brand? This metric tracks your direct presence in AI responses, including references to your company, products, or services.
2. Sentiment Analysis
It’s not enough to just be mentioned – context matters. The score tracks whether mentions are positive, negative, or neutral. Positive mentions significantly increase your chances of winning customers.
3. Citations
Citations measure how often AI search engines cite your website as a source. This shows whether your content is seen as authoritative enough to influence AI-generated answers.
Together, these three metrics paint a complete picture of your brand’s AI search success.
Tracking Your Success Over Time
ZipTie lets you monitor your performance over time through the Trends tab, where you can track mentions, sentiment, and citations as they evolve.
Multiple Levels of Analysis
ZipTie offers flexible data views at different levels:
Project Level: See your overall AI success in a single score – your big-picture performance.
Platform Level: Compare how you perform across Google AI Overviews, ChatGPT, and Perplexity. You might discover you’re strong in Google but weak in ChatGPT—or vice versa.
Category Level: Using ZipTie’s automatic query categorization, identify which topic categories you dominate and which need work.
Query Level: Drill down to individual queries to see exactly where you’re succeeding and where you need to improve.
What to Do With Your Score
Once you have your AI Success Score, look for patterns:
- Which platforms consistently favor your brand?
- Which ones don’t?
Ask diagnostic questions. For example:
- Low ChatGPT scores? Your content might be JavaScript-generated, making it harder for AI to access.
- Strong on “how-to” queries but weak on comparison queries? This could signal sentiment issues or insufficient information for AI tools to evaluate you fairly against competitors.
These are just starting points. The real value comes from analyzing your data, identifying patterns, and asking: What can I do to improve this score?
Taking Action
ZipTie provides several tools to help you improve:
- Insights Tab: Find specific optimization steps tailored to your performance
- Content Optimization Module: Get recommendations for improving your content
- Queries Tab: Identify which queries have the lowest scores so that you can prioritize them. Also, in the Queries tab, you can find queries where AI search engines present you with negative sentiment and develop strategies to address them.
The journey starts with understanding your AI Success Score, finding patterns in your data, and taking targeted action to improve your visibility where it matters most.
